Applying to Google Discover & SEO
5. Improving Rankings and Visibility
So how does all of this relate to Google Discover and search engine optimization (SEO)? Well, Google is all about providing users with relevant and valuable content. Understanding leading and lagging indicators can help you create content that not only ranks well but also gets discovered and shared.
For example, the number of backlinks your website has is a lagging indicator of your website's authority. Earning backlinks takes time and effort. However, creating high-quality, original content is a leading indicator of earning those backlinks. If you consistently produce valuable content, other websites are more likely to link to it, which, in turn, boosts your SEO.
User engagement metrics, such as time on page and bounce rate, are also important. These are lagging indicators that reflect how users are interacting with your content. But what leads to high user engagement? Things like a well-written headline, clear and concise language, and engaging visuals. Focus on creating content that captivates your audience from the moment they land on your page.
Ultimately, success on Google Discover and in search engine rankings depends on a combination of factors. By tracking both leading and lagging indicators and adjusting your strategy accordingly, you can increase your visibility, attract more traffic, and achieve your online goals.